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Annette Seo is a designer who
makes the invisible, visible
Annette Seo is a designer who makes the invisible, visible
Bridging design, data, & engineering to transform complex systems into intuitive experiences
Work
Work
A museum discovery and review app and website
MuseumMate
UI/UX
Oct - Dec 2024
A museum discovery and review app and website
MuseumMate
UI/UX
Oct - Dec 2024
A redesign of the Rotten Tomatoes movie page focused on clearer ratings and navigation
Rotten Tomatoes Redesign
UI Design
Feb 2026
A redesign of the Rotten Tomatoes movie page focused on clearer ratings and navigation
Rotten Tomatoes Redesign
UI Design
Feb 2026
A mobile app designed to reduce doomscrolling; winner of the CATALYST 2026 designathon
Intermission
Designathon
Mar 2026
A mobile app designed to reduce doomscrolling; winner of the CATALYST 2026 designathon
Intermission
Designathon
Mar 2026
Visual identity for a winter jazz festival, focusing on the shared joy of music and responsible drinking through a series of non-alcoholic beer labels
Vinter Jazz
Graphic Design
Jan - Mar 2025
Visual identity for a winter jazz festival, focusing on the shared joy of music and responsible drinking through a series of non-alcoholic beer labels
Vinter Jazz
Graphic Design
Jan - Mar 2025
Visual identity for a children's science museum including a new name, logo, color palette, typography & exhibition materials
Spiralen
Graphic Design
Mar - May 2025
Visual identity for a children's science museum including a new name, logo, color palette, typography & exhibition materials
Spiralen
Graphic Design
Mar - May 2025
A redesign of the University of Pennsylvania's student course registration website
Path@Penn Redesign
UI/UX
Aug - Oct 2024
A redesign of the University of Pennsylvania's student course registration website
Path@Penn Redesign
UI/UX
Aug - Oct 2024
About Me
About Me
Annette Seo
I'm a designer working across UI/UX & graphic design.
I recently graduated from the University of Pennsylvania with a major in Design and a minor in Computer Science.
I like to think of myself as a designer who makes the invisible visible. I enjoy translating complex systems or data into experiences that feel tangible and intuitive, especially at the intersection of design and technology.